We love working on projects that support our local community and partnering with Creative Tauranga fits well with what we like to do everyday… being creative!
Creativebeat magazine has a strong following of people who are passionate about arts and culture in the BOP region. With a carefully considered redesign we could see a fantastic opportunity to lift the image of the overall publication, as well as complementing the amazing creativity and talent that is showcased each month. We developed a sophisticated look with new masthead, cover design and colour palette, flow of content and treatment of sections, typography, imagery and illustration. Our aim is to not only appeal to a wider audience and grow readership but also to raise awareness of Creativebeat to make it bigger and better than it is today. The feedback so far has been positive and we are very pleased the Creative community are behind the new direction of this vibrant magazine.

What better way to launch the exciting new brand for Downtown Tauranga than with a mail drop to 40,000 households in central Tauranga! We created a concept built upon “experience your city centre” which is about re-engaging with local residents and making them aware of the variety of things to do and see in their city. Downtown Tauranga is the biggest shopping and business destination in the Bay and our aim was to communicate their unique story, and give people a taste for what they can experience there over other shopping environments. From boutique and locally owned stores, the best events in the region, cafes, restaurants and nightlife, to theatre, movies, and hotels. We took these compelling elements and designed a brochure with a broadsheet format for point of difference. With an introduction that reinforced the essence of Downtown Tauranga, an events guide to show all of what’s on, dining & bars section with competitions plus arts & culture section and business directory. Along with our creative execution was the development of a sales strategy for advertising, implementing initiatives to measure cut-through, effective copywriting and photography.

To develop brand loyalty amongst the equine industry and to position Annandale as the experts in producing quality fibre solutions, we have created a seasonal magazine to be sent out on a quarterley basis. As every new season brings its own challenges and considerations when feeding horses and ponies, Annandale will provide a round up of interesting stories, tips and promotions to help their customers optimise the health and wellbeing of their animals. You can also register online and go into WIN monthly prizes!